Selling your home – Why is home staging so important!

That’s a really valid question with a pretty simple answer. Let’s put it this way: you dress for success, don’t you? Well, shouldn’t you do the same for your home when you’re selling it? Because that’s essentially what home staging is: dressing up your home so that it goes from house for sale to house sold as quickly and profitably as possible. So, why is home staging important? Basically, you want your house to looks it’s best for potential buyers.

Homes that are staged for sale sell faster!

Statistics show that houses for sale that are staged, sell for the list price or very close to it, and sometimes even more. This can happen if there’s a bidding war or a seller wants to make sure that the buyers come in with the highest offer so they come in high just in case other offers come in. Why is that, you ask? Because by staging a house, you’re transforming it into an object of desire! That’s why I work with professional home stagers, because it’s not about fixing the leaky ceiling or caulking the bathtub. It’s about taking that plain Jane house for sale and turning it into “Wow”.

Staged homes take a lot of work, but it’s worth the effort!

It takes a lot of work to stage a house properly, which is why it’s usually left in the hands of experienced professionals who know how to bring out the best in every room. By using various accessories, like plants, rugs, lighting, artwork etc., a professional home stager can transform a relatively uninspired house for sale into a warm, comfortable and desirable home for sale. A house for sale that’s not staged may stay on the market for much longer than one that is.

Some other good reasons to stage a house for sale include:

• Staged homes look better on the Internet… most buyers look on the Internet first before they contact a real estate agent.
• Staged homes make a great first impression on buyers. If potential buyers don’t like what they view online… they will not come visit your home in person…..hence no sale.
• Staged homes come across as better maintained.
• Agents know that staged homes show better and are more likely to have these homes shown by several brokers/agents.
• Staging a home makes it easier for potential buyers to image living in the home themselves.

Expensive…. Staging is not cheap, it’s money well spent (depending on how much staging/prepping your house needs),  but it’s not nearly as expensive as that big price reduction, or several price reductions later. If your home is staged correctly, it does really work. Making your home attractive to potential buyers and helping them visualize themselves in your home is essential. If your house is for sale (and you haven’t had many showings or offers) speak to your real estate agent about staging your home and see who they might be able to recommend.